Every business needs a website if it’s going to grow with an online presence. The challenge, however, is when it comes to choosing the right company to take on the design and layout of the website.
What many companies believe is that their website acts solely as an online brochure for what they offer. But in reality, the website is like an advocate for a website that conveys a message, purpose, culture, and value to everyone that visits on the internet.
Nailing this type of website is one of the hardest things to do and takes some skill in understanding the business’s soul and crafting the right message for everyone to see.
So, how do you know when you’ve got the right company to work with your website and message? Here’s what we suggest.
1. Look for creativity
Creativity doesn’t just come in the form of a nice looking graphic design.
What you want to see is a combination of colors, elements, flow, and message. This means that the way the site is designed has a “personality”.
When looking at example sites, look for a flow that is smooth and works with the message. Additionally, the colors need to match what the site is trying to convey.
For a site that is promoting action or hype, the colors need to be bold and contrasting, with imagery that fully supports this.
A bonus is when the designers also implement animations that work really well with the design and flow of the page.
A landing page that combines all of these aspects create a uniquely pleasant experience for visitors which sets an amazing first impression that shows your company really cares about how it is perceived.
2. An understanding of customers
Many web design companies just want to put out something that “looks nice” rather than understand the company’s culture and its customers.
When a website building firm wants to learn more about who your customers are and what they enjoy, then you know they know what they’re doing.
The website shouldn’t be about your company and what it offers, it should be about your customers and what they need.
When you notice a company, or designer, asking questions about your audience, then you know they’re keeping their needs in mind and are going to build it around them.
This is exactly what you want for your company’s public profile.
And this will help convert your visitors into customers in the long-run.
3. A site from scratch isn’t necessarily better
Many businesses believe they need to have a website designed completely from scratch. And some web development companies will try to push towards this.
The fact is, a custom website will cost a lot more than something that comes from a template, take a lot more time, and might be entirely unnecessary.
Don’t be afraid to have a site that was based on a template.
These templates often provide a lot of functionality and have tested various things that otherwise would take a long time to figure out from scratch.
Additionally, they often have enough customization that the end results ends up not looking like the original template anyway.
You can cut down months of work and thousands of dollars but suggesting to use a template as a base rather than starting a design from scratch.
Just be sure to check out some of the designs the company has done that were based on templates first, so as to know how much of the template they keep vs customize.
The rest of the conversation should be about relationship building
In the end, if you don’t like the people that are designing your website or you feel as though they can’t accomplish what you’re looking for, then find someone else!
The worst thing you want to do is spend a lot of money on a site that is just “OK”.
You’re likely going to stick with this website for a number of years before it’s time to a redesign, so it’s better to have the right representation for your company.
And remember, the website isn’t just there to display what you can do, it needs to be able to sell for you as well.
Most companies that have conversion in mind and send traffic to the landing pages end up expanding and growing much more quickly and easily than those that don’t put any investment or effort into their online presence and public website.
If you’ve found this helpful, please let us know in the comments below.
Or if you have any particular tips from your experiences, we’d love to hear about them!
Thanks to Swan Sea Web Design for providing some of the information in this article!